Those who follow us longer know that besides DAY8 we run a few other projects. One of the more intense ones is Boomerang Research. Our Co-Founder Rafa founded it about 5 years ago around the time we also started DAY8. A big part of our team is involved, be it only to run the methods and tools of DAY8 to decrease the failure risk of the project.
Boomerang Ideas is the world’s first self-service market research platform based on Social Media Surveys. We are proud that not only the technology and approach is unique, but that research results top the ones from classic channels like phone surveys and panels. But honestly, no wonder, who of you still answers the phone for a 20-minute survey? So how could you believe data & insight that is derived from those sources?
While we are very early on the market as the above realization of channel quality has not yet reached the hearts of the organizations, we did a little pivot this year to a product, most of our clients already use today to decide on brand, product-, and communication-strategies. Regular Brand & Trend Tracking. And even we were surprised how well the Clients of Boomerang Research liked the new products as they deliver the top-level KPI’s quarterly without all the alignment and hassle between the organization and the market research agency.
So in case you do brand tracking or need product insights from the market – here’s a proposal: Head over to Boomerang Research/Boomerang Ideas and get insights within a week ;).
More on https://www.boomerangideas.com/
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